Account-based marketing and demand generation
Last week a sales rep at one of the leading public B2B software companies emailed me twice in 48 hours. The first email offered “insights” on buyer intent and AI efficiency … and shared none. It just listed their three product lines, and asked if I wanted to…
At DMBS, agency leaders explained why retail media offers new opportunities to harness closed-loop measurement in a way that benefits both upper- and lower-funnel marketing efforts.
Google's Q3 earnings reveal AI Mode’s impact on search advertising growth, plus ongoing diminishing returns from ad tech.
While strategists fear the tech will replace their roles, the majority agree that there are also reasons to be optimistic, according to a WARC report.
Retaining Coke and expanding a relationship with DoorDash — which recently acquired Instacart — could provide future tailwinds for the business.
The biggest opportunity for AI in marketing could be the questions you haven't thought to ask — and the customer behaviors they reveal.
At last year’s Tencent Cloud International Summit, we described Tencent’s strategy as a tale of two engines: AI as the intelligent engine and globalization as the expansion engine. A year later, those engines remain important, but they are becoming more…
