Account-based marketing and demand generation
Section
9 stories from the past week in RevOps & Data, from ABM Fuel.
Two things happened within 24 hours this week. Together they say more about where B2B is going than most of the “SaaS is dead” takes from the past 18 months. On Thursday, shares of ServiceNow fell 26.9%, while the S&P 500 slipped 0.3%, after its October 28 Q3…
Pushing the sales event to June and a lack of NBA content led to slower ad revenue growth in Q3, but AI agents aren’t disrupting the segment just yet.
Over a quarter of CMOs hired this year have AI skills, compared to just 9% of those hired four years ago, per Findem and CMO Huddles data.
Waiting until Cyber Week is too late. Run holdouts early enough to see which channels create lift, then move budget before the expensive days arrive.
CTV upfront spend surpassed linear for the first time this year. And yet the industry continues to value audiences using metrics built for a bygone era.
CRM migration is the process of moving customer data — such as contacts, companies, deals, and activities — plus workflows and integrations from one CRM to another. A successful CRM migration starts with clear goals, scope, and success criteria before moving…
WPP’s turnaround is showing signs of life, nine months into CEO Cindy Rose’s two-year strategic plan. The Numbers −2.1% – Year-over-year, like-for-like decline in revenue less pass-through costs in Q3
If your CRM holds names, emails, call logs, or deal notes on anyone in the European Union or United Kingdom, the General Data Protection Regulation (GDPR) applies to how you collect, store, and use that data. For sales leaders and RevOps teams, CRM and GDPR…
When go-to-market systems are fragmented or manual, revenue operations becomes a bottleneck instead of an asset. RevOps automation is how modern teams fix that.
