Account-based marketing and demand generation
Section
8 stories from the past week in AI, from ABM Fuel.
Teenagers are remarkably good at experimenting. They try new things, question established rules, and quickly abandon what doesn’t work. Sourcing and procurement leaders could use some of that attitude toward AI, provided they combine experimentation with…
AI agents are becoming common among agencies, but most companies haven't grasped their potential to reshape teams.
A few months after SaaStr AI Annual 2026, someone asked on LinkedIn how many leads sponsors got from the event. Steve Burton, CMO of Aurasell, answered in one line: “Don’t count leads, but we booked 85 meetings on the calendar.” Aurasell’s CMO That’s the…
At Basware’s VIP customer event in Dublin last week, the company set out an ambitious direction for invoice lifecycle management. Its roadmap brings together agentic AI, invoice data, payment fraud prevention, and e-invoicing compliance. The strategy reflects…
Poison Tasters Agentic search traffic raises fundamental new questions for first-party data and content owners, but this is one of the biggest: Should a site allow agents to freely peruse its media or should it block scrapers as potential usurpers of the…
Tanja Mimica will be honored at AdExchanger’s 2026 Top Women in Media & Ad Tech Awards. The gala takes place on November 4 in New York City. Join us to celebrate the leaders shaping the future of our industry. Use promo code TWTALKS to save on your ticket…
The group wants to build out the internal AI tool’s capabilities in areas including creator marketing, sports and culture.
A year after taking over from David Droga, the CEO is building around a $1 billion agentic commerce pipeline and the Whalar acquisition while eyeing the media space.
