Paid Media
Advertisers Must Focus On Creative Diversity
20 ads may all test the same idea. Better performance comes from changing the variables that give the algorithm something new to learn.
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Paid Media
16 stories from the past week in Paid Media, from ABM Fuel.
Advertisers May Overlook Valuable Audiences Due To Limited Data
If you plan media, you’re being asked to find new customers across more screens with fewer partners and to prove that what you’re doing worked. The IAB’s September outlook shows 63% of buyers say acquiring new customers is a top-three goal this year. But the…
Ads of the Week: 9 Campaigns That Caught Our Eye, From Walmart to Sephora
Walmart, Sephora, Tinder, PlayStation, and more are behind the week’s most notable ads.
Google Faces Worst Stock Drop Since 2004 Amid Ad Revenue Concerns
How ad tech vendors misuse extended identifiers; Google’s search ad business worries investors; and why TelevisaUnivision plans to expand its sports portfolio.
Warner Bros. chases ‘Cat in the Hat’ across Amazon’s ad ecosystem
“Open to Fun” features a mobile minigame, an Alexa integration and placement across Twitch, Prime Video and IMDb.
National Campus Rally Supports Cornell Survivor
The campaign takes the format of college admissions ads with a sobering twist: campus sexual assault statistics.
Meta Faces $25 Billion Privacy Fine In New Mexico
Last week, a district court judge in New Mexico ordered Meta to pay $25 billion for misleading Facebook users about how it handled their data. It’s an eye-popping number, not only the largest fine ever levied against Meta, but also the largest ever levied…
Apple Blocks Third-Party ID Tech On iOS And Mac Devices
Earlier this month, ad tech received its latest warning about the cybersecurity vulnerabilities baked into programmatic advertising. That context is largely missing from discussions about Apple’s plan to disable the third-party ID infrastructure that powers…
How Urban Outfitters finds the right campus fit with college marketing
The UO Game Day tour, wrapping up at Rutgers University this weekend, builds on a back-to-campus ad that doubled as the brand’s first CTV spot.
Revry Founder Alia J Daniels To Be Honored At Cynopsis Awards
The law-professional-to-queer-media-founder pipeline is not a particularly common one. But it’s exactly how Alia J. Daniels came to co-found Revry, a free streaming platform centering LGBTQ+ storylines. Revry is home to PrismRiot, a programmatic ad exchange…
Apple Drives Ad Tech To Server-Side Solutions
Parties rally behind IAB Tech Lab’s Trusted Server Framework following Apple’s latest tracking restrictions, although questions remain.
In Graphic Detail: What Apple’s identity block means for the ad money
How Apple's identity block hits publishers' wallets, and why Apple can afford it.
Skydance Ads Boss Reveals New Leadership Team
Following the Paramount and WBD merger, Jay Askinasi sets ad leadership.
The Healthcare Marketing Tech Company OptimizeRx Is Going Programmatic
Maria Cipicchio sits at the intersection of some of the world’s most dizzying three-letter acronyms. She’s the SVP of strategic market intelligence at OptimizeRx, a software subscription service for healthcare providers which plugs into their drug-prescribing…
Ad Tech Industry Faces Measurement Challenges
The ad tech industry built the most precise measurement infrastructure in the history of media. Every impression counted. Every click tracked. Every conversion attributed. The ability to measure what happened after an ad was served, across devices, across…
Advertisers Face Higher Ad Prices Due To Midterm Elections
Rising political ad spend is making life harder for regional and local brands hoping to use CTV ads to reach consumers in Q4.