Section

Demand Gen

3 stories from the past week in Demand Gen, from ABM Fuel.

Account-Based
Demand Gen
Sales
RevOps & Data
Paid Media
AI
News

Salesforce Acquires Braze For $5.66 Billion

Salesforce agreed the other day to buy Braze for $5.66 billion, 6.8x trailing revenue. In most of B2B that price would be unremarkable. In go-to-market software it’s a 58% premium, because Braze traded at 3.7x on Monday. I pulled the multiples for the public…

Source: SaaStr ↗Oct 30, 10:10 AM ET

Marketers Risk Optimizing SEO For AI Over Users

Chasing AI visibility can lead to generic content, weaker differentiation, and declining trust. Here's what deserves your attention.

Source: MarTech ↗Oct 29, 10:58 AM ET

The new rules of virtual event strategy in 2026

Your next webinar shouldn’t be a one-off. Here’s the framework that keeps audiences returning.

Source: Marketing Dive ↗Oct 26, 5:00 AM ET

Salesforce Acquires Braze For $5.66 Billion

Marketers Risk Optimizing SEO For AI Over Users

The new rules of virtual event strategy in 2026

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