Stagwell And DoorDash Make Strategic Acquisitions
It’s fall, M&A is in the air. Two acquisitions happened this week: Stagwell bought Freestar and DoorDash bought Instacart.
Edition of Saturday, October 31, 2026
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Archive →RevOps & Data
The changing CMO role in 3 numbers
Over a quarter of CMOs hired this year have AI skills, compared to just 9% of those hired four years ago, per Findem and CMO Huddles data.
Paid Media
Advertisers Must Focus On Creative Diversity
20 ads may all test the same idea. Better performance comes from changing the variables that give the algorithm something new to learn.
RevOps & Data
Marketers Must Test Incrementality Before Peak Spending
Waiting until Cyber Week is too late. Run holdouts early enough to see which channels create lift, then move budget before the expensive days arrive.
Sales
SaaStr Reveals Annual Contracts May Not Reduce Churn
Annual contracts seem so great. VCs love them, and they do seem to reduce churn. Seem to. In fact, when CROs struggle to hit a plan, they often want to push customers onto annual contracts. That and pricing increases are classic go-to moves. I’ve long been a…
AI
Forrester Reports On AI In Procurement
Teenagers are remarkably good at experimenting. They try new things, question established rules, and quickly abandon what doesn’t work. Sourcing and procurement leaders could use some of that attitude toward AI, provided they combine experimentation with…
News
13 Recent Marketer Moves to Know: Liquid I.V., MrBeast, NYT, and More
A roundup of this week's biggest marketing leadership moves
