AdExchanger Reports Streaming Services Haunted By Ghost Audiences
CTV upfront spend surpassed linear for the first time this year. And yet the industry continues to value audiences using metrics built for a bygone era.
Edition of Friday, October 30, 2026
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Brands Line Up For NYC Marathon's 50th Anniversary
The brands showing up at the annual race represent a more diverse cross-section of retail than ever before.
RevOps & Data
HubSpot Guides Businesses Through CRM Migration Process
CRM migration is the process of moving customer data — such as contacts, companies, deals, and activities — plus workflows and integrations from one CRM to another. A successful CRM migration starts with clear goals, scope, and success criteria before moving…
AI
Aurasell Books 85 Customer Meetings At SaaStr AI Annual
A few months after SaaStr AI Annual 2026, someone asked on LinkedIn how many leads sponsors got from the event. Steve Burton, CMO of Aurasell, answered in one line: “Don’t count leads, but we booked 85 meetings on the calendar.” Aurasell’s CMO That’s the…
Paid Media
Ads of the Week: 9 Campaigns That Caught Our Eye, From Walmart to Sephora
Walmart, Sephora, Tinder, PlayStation, and more are behind the week’s most notable ads.
Sales
Databricks CRO Ron Gabrisko Shares Sales Strategies
Ron Gabrisko joined Databricks as CRO when it was doing under $1M in ARR. Databricks is now a $190 billion company doing $7B+ ARR growing at a pace like we have never seen before. Ron sat down with Sam Blond, co-founder of Monaco and former CRO of Brex, on…
Paid Media
Warner Bros. chases ‘Cat in the Hat’ across Amazon’s ad ecosystem
“Open to Fun” features a mobile minigame, an Alexa integration and placement across Twitch, Prime Video and IMDb.
