Microdramas Bid For Big Bucks; The Truth Behind Mobile Game Ad Algorithms Tiny TV
Social-native brands love microdramas; Free games will show you more ads if they think you’re worth more; And gambling ads are taking over ESPN.
Edition of Thursday, October 15, 2026
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Brands turn to content series and Jimi Hendrix to improve AI search performance
Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern.
Paid Media
The 2026 Halloween Ads Worth Screaming About
e.l.f., Pringles, Twix, Reese’s, and more are behind Halloween’s most notable ads.
News
The CMO role is evolving before our very eyes
As brands that eliminate the CMO role gain attention in marketing circles, it's time to ask if it's more evolution than revolution.
Sales
Want to Steal a Customer From a Competitor? Ask Them What It Would Really Take
Want to steal a customer from your competitor? 99% of sales reps, 95% of CROs, and 99% of CEOs never ask the one question that would get it done. And it’s so, so simple: “What would it take for you to move over to us? What problem could we completely, 100%…
AI
Your AI visibility score may be hiding a problem
Brand mentions and source citations often tell very different stories. Marketers need to know which one is weak before choosing a fix.
RevOps & Data
Use Forrester’s Total Experience Score And Growth Grid To Accelerate Revenue
Forrester’s total experience framework is an excellent way for companies to measure performance with prospects and customers alike. Our growth grid (see below) maps brands into one of four quadrants: leading, churning, plateauing, and lagging. A successful…