Account-based marketing and demand generation
Most B2B + AI companies are locking their 2027 event budgets between now and January. Most will spread that budget across too many events, picked from lists built on organizer press releases. By Q3, half of those booths will have produced nothing anyone can…
This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop.
LLMs have widened the brand. Ikea’s CMO thinks the basics still hold.
The joint venture aims to streamline AI-powered marketing workflows.
I asked our agent for SaaStr AI Connect a simple question this week: if we wanted to move hosting, where should we go? It came back with a full evaluation and one line at the top: “For hosting the app, I’d pick Render.” In the comparison table, next to…
Salesforce is buying Loops to help explain why business metrics change, pushing analytics closer to continuous AI-driven interpretation.
The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business without a pitch.