Account-based marketing and demand generation
Today’s edition
Ninety-nine percent unaided brand awareness sounds like a marketer’s dream. “What a gift,” said Josh Reed, Zoom’s VP of brand and content, speaking at AdExchanger’s Programmatic IO event in New York City earlier this week – before quickly qualifying the…
When a new CRO / VP Sales shows up to the first board meeting and doesn't know: – The top accounts cold– The top deals in flight cold– Their team and leaders cold– The top deals at risk cold There's like 0% chance it will work out — Jason ✨👾SaaStr.Ai✨ Lemkin…
On, KFC, Reebok, Chili’s, the Washington Post, and more are behind the week’s most notable ads.
Asics' satirical nature documentary for World Mental Health Day urges people to move.
Benchmark’s Jack Altman joins Harry Stebbings, Rory O’Driscoll and Jason Lemkin: AMD buys World Labs for $8.2B, Meta hires away MongoDB’s CEO, a mock Investment Committee on Jev at $10B, and Oura pulls its IPO two days before pricing This week’s episode had a…
A new format and the chat platform’s first Ads Manager for running campaigns arrive as gaming becomes an increasingly important channel for marketers.
The platform will offer Agency Partner or Premier Agency Partner badges to assure marketers that partnership requirements have been met.