Account-based marketing and demand generation
Let's talk acquisitions! The WarnerMount merger is close to being in the clear, after California and 11 other states settled their antitrust lawsuit against the merger. Plus: Taboola bought Dianomi. Infillion bought Foursquare. We get into what all three of…
The California legislature has passed the compromise version of SB-690, leaving most of the private right of action provisions of the California Invasion of Privacy Act (CIPA) in place. Thanks to massive lobbying efforts by Big Tech, other states have lost…
Updates like affiliate location extensions in Google Maps and one-click ads on YouTube Shorts are meant to speed up conversions.
DMexco 2026 media partner Digiday hosted two panels that outlined the challenge of AI at scale and the CMO of the future.
Made On YouTube announced a spate of new features for the creator platform; here are the most important ones and what they mean for creators.
The Forrester Wave™: Revenue Orchestration Platforms, Q3 2026, just published. In it Forrester evaluated 12 providers, conducted customer reference interviews, reviewed detailed product demonstrations, and analyzed how providers are evolving their platforms…
The brand appointed Gut for creative and Mediaplus to handle media buying.
Chase, Peloton, Target, Beats, and more are behind the week’s most notable ads.
The retailer, which sees over 60% of orders come from mobile, has teamed with quarterback Matthew Stafford for “Wayfair Delivers.”
The data suggests that marketers should enact promotions with longer lead-in promotions to tap into early discovery.