Account-based marketing and demand generation

Thursday, September 24, 2026

10 stories
  1. 01

    Stripe’s AI CRO on the Fastest-Growing AI Companies: 175% Growth, 48% of Revenue From Outside the Home Market, and Agents About to Read More Stripe Docs Than Human

    Stripe processes payments for most of the fastest-growing AI companies in the world, so it sees their actual revenue data. At her SaaStr AI session, Maia Josebachvili, Chief Revenue Officer of AI at Stripe, walked through what Stripe is seeing across its AI…

    SaaStr saastr.com Jason Lemkin
  2. 02

    The latest AI-powered martech news and releases

    A new Chrome extension uses AI to identify and hide LinkedIn slop — including the kind written by humans.

    MarTech martech.org Constantine von Hoffman
  3. 03

    How Tecovas uses music for its Western-focused marketing

    The clothing brand hopes to communicate an authentic message by linking with rising artists including country brand Chaparelle for its fall denim campaign.

    Marketing Dive marketingdive.com Danielle McLean
  4. 04

    PubMatic Jumps On The Show-Level CTV Targeting Bandwagon

    Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.

    AdExchanger adexchanger.com Alyssa Boyle
  5. 05

    Martech category labels don’t mean anything anymore

    Six years of DXP homepage snapshots show how quickly martech vendors change their labels — and how little those labels reveal about the product.

    MarTech martech.org Gene De Libero
  6. 06

    Forrester’s 2026 Technology & AI Award Winner For EMEA

    Technology leaders across Europe, the Middle East and Africa are under pressure to deliver more than resilient technology systems and efficient IT operations. They are expected to help their organisations grow, adapt, earn trust and turn emerging…

    Forrester forrester.com Sudha Maheshwari
  7. 07

    Everyone Has Joined The Chat; Meanwhile, McDonald’s Joins The Ad Industry

    Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or preferred platform partner. Think Walmart and The Trade Desk or Netflix and Microsoft Advertising (née AppNexus). Then, they branch out…

    AdExchanger adexchanger.com AdExchanger
  8. 08

    58% of ad execs expect agentic buying to hit scale within a year, according to IAB Europe research

    Agentic buying is 2026’s year of the mobile.

    Digiday digiday.com Seb Joseph
  9. 09

    Context Is King: How Identity Context Will Drive Agentic AI Success

    AI agents are putting traditional identity and access management approaches to the test. Discover why identity context will be essential to securing autonomous agents and scaling agentic AI with confidence.

    Forrester forrester.com Andras Cser
  10. 10

    Credit Karma Wants to Help Gen Z Dance Their Way to Money Confidence

    Credit Karma wants to remind Gen Z that financial confidence is not just a practical way to live but also an emotional state of being.

    Adweek adweek.com Brittaney Kiefer