Coverage note
Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS
Read the original at AdExchanger
Read “Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS” at AdExchanger →Machine-written summary. The paragraph and the list below were written by a language model reading AdExchanger's article, not by ABM Fuel's editors, and they describe that article rather than add to it. (model: @cf/ibm-granite/granite-4.0-h-micro) The original, linked above, is the actual reporting.
Apple's iOS 27 update has dramatically expanded its programmatic data blocking capabilities, potentially excluding hundreds of CDPs, ad tech, and martech companies from accessing iOS users. This shift from a static list to a dynamic, remote list managed by Apple introduces new complexities and uncertainties for ad tech vendors, as their inclusion or exclusion from Apple's ad-blocking list may occur without notice or prior notification.
What AdExchanger reported
- Apple's iOS 27 update has replaced its initial list of blocked ad tech and data companies with a much larger, dynamic list of hundreds of CDPs, ad tech, and martech vendors, which can be blocked on Apple devices in real-time.
- The new blocking mechanism relies on a remote list that Apple devices regularly query, allowing Apple to add or remove vendors on the fly without requiring a new iOS version, unlike the previous static list.
- While the original blocked vendors such as The Trade Desk, LiveRamp, and ID5 remain in the same position, the expanded list suggests Apple may be planning broader, category-wide bans on various ad tech components, including CDPs, DMPs, and DSPs.