Account-based marketing and demand generation
Safari is tracking the trackers. Apple officially blocked identity resolution providers this week. Our guest, Zach Edwards, a cybersecurity researcher and the co-founder of DecryptAds, puts the decision into context. Plus: Edwards discusses his research into…
With more people getting news from creators than traditional media, those creators are still trying to build sustainable businesses.
ChatGPT is where 16% of shoppers start looking for products. However, only 9% go there to actually buy something.
Should every marketer be putting 80% of their effort into AI visibility? Should we be throwing billions at tracking AI recommendations? Should companies restructure their budgets around appearing in AI tools? Probably not. Three new studies came out in the…
Former president of Special US will lead the global creative network’s new stateside hub.
Away, J.Crew, Walmart, Liquid I.V., and more are behind the week’s most notable ads.
Dear SaaStr: What is the Difference Between a Good Sales Exec and a Great One? A good rep hits quota. A great rep closes multiples of what the good one does, on the same leads, and the gap almost always comes down to the same handful of things: The gap is…
