Account-based marketing and demand generation
The gap between what leaders expect from AI and what employees experience is set to widen in 2027. Discover three predictions that show why bringing people and technology together will be critical to delivering AI value.
Cheaper clicks and more leads can look like wins while qualified pipeline stalls. Uncover the tradeoffs behind your performance numbers.
Indie agencies say DSP giants block direct seats and fee relief despite spend commitments.
Creator mentors Colin and Samir teamed up with Adobe to fund a creator's project; the first step towards the duo's new production era.
The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure after COVID-era booms.
Plus, an in-depth look at Target's holiday strategy.
Turn faster AI output into faster campaign delivery with clearer priorities, fewer handoffs, and defined roles for people and AI.
