Account-based marketing and demand generation
Today’s edition
Everyone should publish the deepest, most direct competitive evals they can Will there always be some bias? Yes But @gorgiasio did it the right way in ecomm CX: 👉Open-sourced the whole harness👉8,356 live conversations, 18 vendors👉#1 in support, but they…
The digital audio market is becoming more programmatic, with dynamically inserted podcast ads leading the way. But, as programmatic buying becomes more common in audio, marketers and audio platforms are falling into the same habits that have long been decried…
With Harry Stebbings, Rory O’Driscoll and Jason Lemkin This week’s 20VC x SaaStr covered a lot. Anthropic moved its IPO back a month. OpenAI’s internal forecast put total burn through 2030 at $278 billion. Meta shipped the first consumer AI product that…
New campaign “This Is Jeep Country” celebrates the brand’s American heritage, while multicultural extensions speak to a fragmented landscape.
Updates like affiliate location extensions in Google Maps and one-click ads on YouTube Shorts are meant to speed up conversions.
AI agents are spreading across the GTM stack, but many teams lack the visibility and ownership needed to keep track of what they do.
When you treat LLMs like thinking partners, you end up with vague prompts, hallucinations, and unreliable outputs.