Making AI Pay Its Way, With Cloudflare
In this episode of AdExchanger Talks, Cloudflare VP of strategic partnerships Lara Cohen discusses how the company is helping publishers combat the impact of AI on their traffic, offering a new 'pay per use' feature that compensates publishers for the value AI extracts from their content. As a network security provider with a vast reach, Cloudflare is uniquely positioned to assist publishers in navigating the AI landscape.
Original reporting · adexchanger.com
Read “Making AI Pay Its Way, With Cloudflare” at AdExchanger →How this was written. ABM Fuel wrote this article with a language model from AdExchanger’s reporting (model: @cf/ibm-granite/granite-4.0-h-micro); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from AdExchanger’s report
- Cloudflare, a network security company, is providing publishers with dashboards to track how often AI models like ChatGPT and Claude use their content, aiming to compensate publishers for the value AI extracts from their content.
- The new 'pay per use' feature replaces the previous 'pay per crawl' model, shifting the payment structure to reflect the actual value AI receives from publishers' content, such as answering user queries.
- For AI companies to access publishers' content, they must declare their crawler honestly and adhere to publishers' preferences, ensuring fair and transparent interactions between both parties.
From the source
For every human reader they send back to publishers, AI bots scrape thousands of pages, according to Cloudflare. Yikes. That’s not what publishers agreed to when they started letting search engines crawl their sites in exchange for traffic, says Lara Cohen…