Account-based marketing and demand generation
Today’s edition
Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba.
Read the summaryFrom making Super Bowl ads to industry-leading benefits agents, it takes teamwork to make the dream work.
What does it take to turn total experience into an organizational discipline? Explore six lessons from Forrester’s 2026 honorees on aligning brand, customer, and employee experience.
Paramount Skydance CEO David Ellison names leadership team amid WBD merger.
Companies like Opella are borrowing from the consumer brand playbook as they pivot around shifting health habits. Can they adapt FMCG marketing without also importing the issues facing that category?
Signal loss is forcing a shift to value-exchange collection and native identity resolution to protect pipeline revenue.
Step aside Disney-21st Century Fox, the biggest takeover in Hollywood history closes today (Tuesday, October 6). After 13 months of “will they or won’t they” boardroom and courtroom drama, the conclusion to the Paramount-WBD merger saga follows last week’s…
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