The architects and the renters: A leader’s guide to building a resilient AI foundation
A new, fundamental chasm is opening up in the business world: the divide between the Renters and the Architects.
Today’s edition
Monday, October 5, 2026
Latest news
Browse the archiveOpenAI moves to make ChatGPT ads more measurable — and more visual
OpenAI is adding a new format, measurement tools and brand suitability testing as it looks to attract bigger budgets.
Read the summaryAmazon’s October Prime Day Is the Big Holiday Test for Brands
Sellers plan to use Big Deal Days to assess consumer behavior leading up to the holidays.
Digiday Media Agency Report 2026: How agencies adapt to a media landscape shaped by AI and creators
Media agencies are navigating an increasingly complex advertising landscape — and advertisers are reassessing their media strategies.
Influencer marketing has an AI trust problem
AI influencers are harder to spot, making transparency essential to protecting consumer trust.
ADWEEK Creativity Advantage: Building Fandoms Needs a Different Playbook
As fan-first marketing spreads, brands are starting to operate more like entertainment and media companies.
Astra 6 Replaced a Core Engine of SaaStr Connect With Two Words, “DO IT,” Twice in Under an Hour. Then It Said “I Did Not Make That Edit.”
On Monday afternoon, one of the two core engines behind SaaStr Connect was deleted twice in about 30 minutes. And I had to catch it myself. The file is ceoMatchingEmailService.ts. It decides which candidates get matched to which CEOs and what goes in their…