Coverage note
Value Over Volume, With NYT’s Courtney Glaze
Read the original at AdExchanger
Read “Value Over Volume, With NYT’s Courtney Glaze” at AdExchanger →Machine-written summary. The paragraph and the list below were written by a language model reading AdExchanger's article, not by ABM Fuel's editors, and they describe that article rather than add to it. (model: @cf/ibm-granite/granite-4.0-h-micro) The original, linked above, is the actual reporting.
In this episode of AdExchanger Talks, The New York Times' VP of revenue operations Courtney Glaze discusses the company's selective approach to ad tech partnerships, emphasizing value over volume. Glaze explains that The New York Times only adds SSPs and demand partners after carefully evaluating their ability to integrate with the company's existing stack and deliver measurable value, rather than simply increasing demand for its own sake.
What AdExchanger reported
- The New York Times only adds SSPs and demand partners after evaluating their ability to integrate with the company's existing stack and deliver measurable value, rather than simply increasing demand for its own sake.
- In 2019, The New York Times pulled open programmatic advertising from its mobile app due to concerns about load times and reader experience, but reinstated it in 2024 on more controlled terms.
- Glaze's team measures ROI against factors beyond just advertising yield, including subscriber acquisition, lifetime value, audience development, and the reader experience