Account-based marketing and demand generation
Today’s edition
Infillion’s acquisition of Foursquare is the latest sign that the ad tech market is reorganizing around companies that can combine data, media execution and measurement within a single platform. The strategic rationale is clear: Foursquare brings a…
Read the summaryI have a marketing prediction: “Made entirely by humans” will become a premium signal. As AI tools make it easier than ever to produce more content, the work that exhibits human creativity and originality will become more valuable. I think we’ll start to see…
Read the summaryA week after Apple’s Safari block, the ad industry is still waiting for the other shoe to drop.
As more young folks seek to enter the creator economy, universities are offering classes covering every layer of the still-growing ecosystem.
Profound's $1.8 billion valuation grabbed the headlines, but a crowded field of AI search startups is chasing the same prize: getting brands into AI answers.
The test, which began this month, brings one of advertising's most regulated categories into Google's AI answers.
My cut of the episode where Dev Ittycheria, one week back as CEO of MongoDB, told me I was wrong about the biggest story of the week. Thursday’s recap covered all four of us. This is my side of it: ten decisions I’d make sooner after an hour with Harry, Rory…
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