Account-based marketing and demand generation
Today’s edition
Sherif Mansour has been at Atlassian for 17 years. He runs AI across the product portfolio and owns the product management craft, which means 450 PMs. Atlassian has more than 20 apps. Six were built in the gen AI era and the rest are years old. More than 5…
Read the summaryApple has a new block list for data brokers and ad tech vendors that do cross-site user tracking – which could expand to include a much broader slate of ad tech and martech vendors across the entire ecosystem. Plus: a few thoughts on Advertising Week New York.
Read the summaryRachael Zaluzec digs into the brand’s newly expanded work with U.S. Soccer and NBCUniversal.
Prior to adopting Treasure AI, Nestlé Mexico had looked at data and targeting on a brand-by-brand basis. Now, its entire portfolio is unified in one system.
At Advertising Week, CMO Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with musician Willow.
Companies are spending heavily on AI, but most agent projects are still short of full scale and many marketing teams can’t show clear financial value.
A business associate agreement won't fix risky data flows. Here's what to check across tracking tools, EHR feeds, and ad platforms.
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