Account-based marketing and demand generation
Today’s edition
Demand generation has been built around the assumption that buyers will come to a brand when they are ready to learn about its category, whether through search, ads, content, or other channels. The funnel starts when a prospect arrives somewhere the business…
At SaaStr AI we are aggressive users of AI outbound tools: Monaco runs cold outbound. It booked a meeting for us with the right buyer at Anthropic on Day 1. That says it all. Artisan runs warm outbound. It has for over a year and booked millions of closed won…
Marketing leadership decisions used to be about where to allocate resources between known channels like paid, content, events, and email. Each of these channels has established performance benchmarks and predictable customer acquisition cost (CAC) ranges. But…
Askinasi led ad sales for Paramount Skydance as CRO ahead of the WBD merger.
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
Advertising Week New York explored the business of creator-led programming across entertainment, and the problems arising within it
Plus, why marketing is swinging back to art.
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