Account-based marketing and demand generation
Today’s edition
At SaaStr AI we are aggressive users of AI outbound tools: Monaco runs cold outbound. It booked a meeting for us with the right buyer at Anthropic on Day 1. That says it all. Artisan runs warm outbound. It has for over a year and booked millions of closed won…
Technology leaders have moved beyond asking what AI can do. Now they face four harder questions: Where should we invest? How do we scale? What needs to change inside IT? And how do we prepare for autonomous AI? Learn how Technology & Innovation Forum East…
Revlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign.
OK Future cut Goodwipes’ AI spoof from six weeks to four days, exposing big savings and burnout risks.
Compare four AI sales roleplay platforms with a practical demo script, pilot plan, and buying checklist for B2B sales teams.
Use a discovery-call scorecard template with evidence rules, a worked example, and AI calibration checks for Salesforce sales teams.
Stars like Sydney Sweeney and Kylian Mbappé are increasingly becoming shareholders in the brands they promote, and sharing the risks that come with it.
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