<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9">
<url><loc>https://abmfuel.com/a/2026-11-01/sierra-adds-150m-arr-outpacing-servicenow-s-growth</loc><news:news><news:publication><news:name>ABM Fuel</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-11-01T11:00:17.994Z</news:publication_date><news:title>SaaS Isn’t Dead. Old SaaS Is Dead: Sierra Adds $150M ARR in One Quarter While ServiceNow Drops 27% in a Day</news:title></news:news></url>
<url><loc>https://abmfuel.com/a/2026-11-01/stagwell-and-doordash-make-strategic-acquisitions</loc><news:news><news:publication><news:name>ABM Fuel</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-11-01T11:00:17.994Z</news:publication_date><news:title>Smart Acquisition Or Frankenstack? Stagwell-Freestar And DoorDash-Instacart</news:title></news:news></url>
<url><loc>https://abmfuel.com/a/2026-11-01/advertisers-may-overlook-valuable-audiences-due-to-limited-data</loc><news:news><news:publication><news:name>ABM Fuel</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-11-01T11:00:17.994Z</news:publication_date><news:title>Your Media Plan Might Be Missing Its Best Customers</news:title></news:news></url>
<url><loc>https://abmfuel.com/a/2026-11-01/ulta-beauty-launches-holiday-campaign-featuring-selena-gomez</loc><news:news><news:publication><news:name>ABM Fuel</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-11-01T11:00:17.994Z</news:publication_date><news:title>Selena Gomez and Tate McRae Bring the Magic to Ulta Beauty’s Holiday Campaign</news:title></news:news></url>
<url><loc>https://abmfuel.com/a/2026-11-01/salesforce-acquires-braze-for-5-66-billion</loc><news:news><news:publication><news:name>ABM Fuel</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-11-01T11:00:17.994Z</news:publication_date><news:title>The B2B Category the Markets “Hate” the Most Today: GTM</news:title></news:news></url>
<url><loc>https://abmfuel.com/a/2026-11-01/the-changing-cmo-role-in-3-numbers</loc><news:news><news:publication><news:name>ABM Fuel</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-11-01T11:00:17.994Z</news:publication_date><news:title>The changing CMO role in 3 numbers</news:title></news:news></url>
<url><loc>https://abmfuel.com/a/2026-11-01/advertisers-must-focus-on-creative-diversity</loc><news:news><news:publication><news:name>ABM Fuel</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-11-01T11:00:17.994Z</news:publication_date><news:title>More paid social ads won’t fix a creative problem</news:title></news:news></url>
<url><loc>https://abmfuel.com/a/2026-11-01/marketers-must-test-incrementality-before-peak-spending</loc><news:news><news:publication><news:name>ABM Fuel</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-11-01T11:00:17.994Z</news:publication_date><news:title>How to test incrementality before peak spending starts</news:title></news:news></url>
<url><loc>https://abmfuel.com/a/2026-11-01/forrester-reports-on-ai-in-procurement</loc><news:news><news:publication><news:name>ABM Fuel</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-11-01T11:00:17.994Z</news:publication_date><news:title>AI In Procurement: Experiment Like A Teenager</news:title></news:news></url>
<url><loc>https://abmfuel.com/a/2026-10-31/stagwell-and-doordash-make-strategic-acquisitions</loc><news:news><news:publication><news:name>ABM Fuel</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T11:00:18.192Z</news:publication_date><news:title>Smart Acquisition Or Frankenstack? Stagwell-Freestar And DoorDash-Instacart</news:title></news:news></url>
<url><loc>https://abmfuel.com/a/2026-10-31/advertisers-may-overlook-valuable-audiences-due-to-limited-data</loc><news:news><news:publication><news:name>ABM Fuel</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T11:00:18.192Z</news:publication_date><news:title>Your Media Plan Might Be Missing Its Best Customers</news:title></news:news></url>
<url><loc>https://abmfuel.com/a/2026-10-31/salesforce-acquires-braze-for-5-66-billion</loc><news:news><news:publication><news:name>ABM Fuel</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T11:00:18.192Z</news:publication_date><news:title>The B2B Category the Markets “Hate” the Most Today: GTM</news:title></news:news></url>
<url><loc>https://abmfuel.com/a/2026-10-31/the-changing-cmo-role-in-3-numbers</loc><news:news><news:publication><news:name>ABM Fuel</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T11:00:18.192Z</news:publication_date><news:title>The changing CMO role in 3 numbers</news:title></news:news></url>
<url><loc>https://abmfuel.com/a/2026-10-31/advertisers-must-focus-on-creative-diversity</loc><news:news><news:publication><news:name>ABM Fuel</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T11:00:18.192Z</news:publication_date><news:title>More paid social ads won’t fix a creative problem</news:title></news:news></url>
<url><loc>https://abmfuel.com/a/2026-10-31/saastr-reveals-annual-contracts-may-not-reduce-churn</loc><news:news><news:publication><news:name>ABM Fuel</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T11:00:18.192Z</news:publication_date><news:title>Annual Contracts: Maybe Not All They Are Cracked Up To Be</news:title></news:news></url>
<url><loc>https://abmfuel.com/a/2026-10-31/forrester-reports-on-ai-in-procurement</loc><news:news><news:publication><news:name>ABM Fuel</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T11:00:18.192Z</news:publication_date><news:title>AI In Procurement: Experiment Like A Teenager</news:title></news:news></url>
<url><loc>https://abmfuel.com/a/2026-10-31/marketers-must-test-incrementality-before-peak-spending</loc><news:news><news:publication><news:name>ABM Fuel</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-31T11:00:18.192Z</news:publication_date><news:title>How to test incrementality before peak spending starts</news:title></news:news></url>
</urlset>