Coverage note
‘Defensible to the CFO’: Prime Day catalyzes Amazon video and DSP spend growth
Read the original at Digiday
Read “‘Defensible to the CFO’: Prime Day catalyzes Amazon video and DSP spend growth” at Digiday →Machine-written summary. The paragraph and the list below were written by a language model reading Digiday's article, not by ABM Fuel's editors, and they describe that article rather than add to it. (model: @cf/ibm-granite/granite-4.0-h-micro) The original, linked above, is the actual reporting.
Amazon's Prime Day is driving a surge in ad spend across the platform, with marketers increasing investments in Amazon Ads, DSP, and video channels despite rising fuel prices and consumer caution. The event has become a catalyst for media spending, with both endemic and non-endemic brands allocating more resources to Amazon's inventory, particularly video and streaming inventory, as measurement improvements make top-of-funnel tactics more attractive.
What Digiday reported
- Spending on Amazon Ads is up 15-40% compared to last year, with some agencies projecting up to 40% growth by the end of 2026.
- Amazon DSP is seeing a shift towards CTV and online video, with marketers allocating more budget to these channels due to better measurement and the platform's strong positioning in video advertising.
- Amazon's ad revenue grew by 26% year-on-year in Q2, highlighting the platform's growing importance and defensibility to the CFO for media investments.